Pura Vida

Every year I go to Costa Rica and every year it gets harder to return home. I asked myself what is it that is so magical about Costa Rica and the answer that always comes to me is… PURA VIDA

My biggest take away from the retreat to Costa Rica this year is “Life is too short! Don’t waste one single second dwelling in doubt, worry, fear or guilt. Thinking of some imagined future or story of the past while this moment sits there begging you to notice it because you never know when it will be your last. Live in Pura Vida

Simply translated, Pura Vida means “simple life” or “pure life”, but in Costa Rica, it is more than just a saying—it is a way of life.

Costa Ricans (Ticos) use this term to say hello, to say goodbye, to say everything’s great, to say everything’s cool. However, it is not the words that reflect the true meaning of ¡Pura Vida!. Pura Vida is the way Ticos live. Not surprisingly, Costa Rica has been named one of the happiest countries in the world, mostly because its inhabitants don’t stress about things the way most foreigners do. Ticos have a very relaxed, simple way of looking at life. No worries, no fuss, no stress—Pura Vida to them means being thankful for what they have and not dwelling on the negative.


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